A critical model of brand experience consequences
Year of publication: |
2013
|
---|---|
Authors: | Shamim, Amjad ; Mohsin Butt, Muhammad |
Other Persons: | Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan (ed.) |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 25.2013, 1, p. 102-117
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Brands | Product differentiation | Brand experience | Brand credibility | Brand attitude | Brand equity | Purchase intentions |
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