Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
Year of publication: |
2021
|
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Authors: | Prados-Peña, M. Belén ; del Barrio-García, Salvador |
Published in: |
European Research on Management and Business Economics (ERMBE). - ISSN 2444-8834. - Vol. 27.2021, 3, p. 1-14
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Brand equity | Brand extension | Brand attitude | Brand credibility | Experience | Destination brand equity |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2021.100153 [DOI] 1765406900 [GVK] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: |
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Prados-Peña, M. Belén, (2021)
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Woisetschläger, David, (2012)
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde, (2023)
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