A CRM strategy for integrating customer knowledge
Year of publication: |
October 2018
|
---|---|
Authors: | Barcelo-Valenzuela, Mario ; Hernandez-Rojas, Edlyn ; Perez-Soltero, Alonso ; Ochoa-Hernández, José Luis |
Published in: |
The IUP journal of knowledge management : IJKM. - Hyderabad : IUP Publ., ISSN 2583-4592, ZDB-ID 2615149-2. - Vol. 16.2018, 4, p. 7-28
|
Subject: | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Strategisches Management | Strategic management | Wissenstransfer | Knowledge transfer |
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