Aligning customer knowledge management tools with business strategy
Year of publication: |
2013
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Authors: | Al-Busaidi, Kamla Ali |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 2, p. 117-134
|
Subject: | customer knowledge management | CKM | customer knowledge technologies | customer knowledge management tools | business strategy alignment | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenanalyse | Customer analysis | Wissenstransfer | Knowledge transfer |
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