A cross-category analysis of dispositional drivers of technology adoption
Year of publication: |
2021
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Authors: | Ratchford, Mark ; Ratchford, Brian Thomas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 300-311
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Subject: | Consumer research | New products | Probit model | Segmentation | Technology | Konsumentenverhalten | Consumer behaviour | Probit-Modell | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Produktentwicklung | New product development |
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