A cross-category investigation into the effects of nine-ending pricing on brand choice
Year of publication: |
2010
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Authors: | Ngobo, Paul-Valentin ; Legohérel, Patrick ; Guéguen, Nicolas |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 17.2010, 5, p. 374-386
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