A cross-category investigation into the effects of nine-ending pricing on brand choice
Year of publication: |
2010
|
---|---|
Authors: | Ngobo, Paul-Valentin ; Legohérel, Patrick ; Guéguen, Nicolas |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 17.2010, 5, p. 374-385
|
Subject: | Preismanagement | Pricing strategy | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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