A cross-cultural analysis of television advertising in the UK and the Czech Republic
Year of publication: |
2001
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Authors: | Koudelova, Radka ; Whitelock, Jeryl |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 18.2001, 3, p. 286-300
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