A cross‐cultural analysis of television advertising in the UK and the Czech Republic
Year of publication: |
2001
|
---|---|
Authors: | Koudelova, Radka ; Whitelock, Jeryl |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 18.2001, 3, p. 286-300
|
Publisher: |
MCB UP Ltd |
Subject: | Eastern Europe | Advertising | United Kingdom | Marketing strategy |
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