A cross‐cultural comparison of behavioral intention models ‐ Theoretical consideration and an empirical investigation
Year of publication: |
2001
|
---|---|
Authors: | Malhotra, Naresh K. ; McCort, J. Daniel |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 18.2001, 3, p. 235-269
|
Publisher: |
MCB UP Ltd |
Subject: | Consumer behaviour | Modelling | Market research |
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