A Cross-Cultural Perspective on the Role of Branding in Financial Services: The Small Business Market
| Year of publication: |
2003
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|---|---|
| Authors: | Abou Aish, Ehab M. ; Ennew, Christine T. ; Mckechnieb, Sally A. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 9, p. 1021-1042
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