A cross cultural study of juvenile response to anti-smoking advertisements
Year of publication: |
2016
|
---|---|
Authors: | Quester, Pascale |
Published in: |
Newer insights into marketing : cross-cultural and cross-national perspectives. - London : Routledge, ISBN 1-138-97716-0. - 2016, p. 29-46
|
Subject: | Interkulturelles Marketing | Cross-cultural marketing | Rauchen | Smoking | Werbung | Advertising |
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