A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries
| Year of publication: |
2013
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|---|---|
| Authors: | Aksoy, Lerzan ; Buoye, Alexander ; Aksoy, Pelin ; Larivière, Bart ; Keiningham, Timothy L. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 1, p. 74-82
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