A five-component customer commitment model : implications for repurchase intentions in goods and services industries
Year of publication: |
2015
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Authors: | Keiningham, Timothy ; Frennea, Carly M. ; Aksoy, Lerzan ; Buoye, Alexander ; Mittal, Vikas |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 4, p. 433-450
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Subject: | commitment | loyalty | cross-cultural | repurchase intentions | goods versus services | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
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