A decision model development for crowdsourcing in the fashion industry
Year of publication: |
2014
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Authors: | Chun, Eunha ; Song, Sangah ; Ko, Eunju |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 4, p. 411-425
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Subject: | AHP | crowdsourcing | fashion industry | open innovation | decision-making | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Crowdsourcing | AHP-Verfahren | AHP approach | Textilhandwerk | Textile trades |
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