A demand analysis of newspaper advertising and changes in space allocation
Year of publication: |
1981
|
---|---|
Authors: | Wilkinson, J. B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 57.1981, 2, p. 30-48
|
Subject: | Zeitungsanzeige | Handelsselbstbedienung | Vereinigte Staaten |
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