The grocery shopper and food specials : a case fo subjective deception?
J. B. Wilkinson and J. Barry Mason
| Year of publication: |
1974
|
|---|---|
| Authors: | Wilkinson, J. B. ; Mason, J. Barry |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 8.1974, 1, p. 30-36
|
| Subject: | Nahrungsmittelmarkt | Werbung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003006847