A design theory approach to building strategic network-based customer service systems
Year of publication: |
2009
|
---|---|
Authors: | Brohman, M. Kathryn ; Piccoli, Gabriele ; Martin, Patrick ; Zulkernine, Farhana ; Parasuraman, A. |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 40.2009, 3, p. 403-430
|
Subject: | Kundenservice | Customer service | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
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