A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites
Year of publication: |
2021
|
---|---|
Authors: | Sundararaj, Vinu ; Rejeesh, M. R. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-8
|
Subject: | Customer | Reviews | Chi-square | Behavioral | Profile | Social networking sites | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing |
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