Customer engagement behaviour in online social networks : the Facebook perspective
Year of publication: |
2014
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Authors: | Bitter, Sofie ; Grabner-Kräuter, Sonja ; Breitenecker, Robert J. |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 14.2014, 1/2, p. 197-220
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Subject: | customer engagement behaviour | CEB | turst | privacy concerns | brand engagement | online social networks | OSNs | social networking sites | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Datenschutz | Data protection | Kundenintegration | Customer integration |
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