A Development Strategy for Hybrid Products : The Case of the Japanese Animation Industry

Significance and Purpose of This Book -- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies -- History of Japanese Animation Industry and New Technology -- Evaluation of New Technology by Existing Engineers -- Attributes of Engineers with High Receptivity to Other Technologies -- Utilization of New Technology in Incumbents - Development of Hybrid Products through Insourcing of 3DCG Production -- Utilization of New Technology in Incumbents - Development of Hybrid Products by Outsourcing 3DCG -- Conclusions -- Supplementary chapter: Environmental influences on the recognition of new technologies.