A dialectical model of buyer‐seller relationships
Year of publication: |
2009
|
---|---|
Authors: | Dampérat, Maud ; Jolibert, Alain |
Other Persons: | Glynn, Mark (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 24.2009, 3/4, p. 207-217
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business‐to‐business marketing | Buyer‐seller relationships | Customer satisfaction |
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