A differential games solution to the problem of determining the optimal timing of advertising expenditures
Kenneth Raymond Deal
| Year of publication: |
1975
|
|---|---|
| Authors: | Deal, Kenneth Raymond |
| Subject: | Werbung | Werbungsbetrieb |
| Extent: | VI, 146 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Buffalo, State University of New York, Diss. 1975 |
| Notes: | Bibliogr. S. 143-146 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002064123