A diffusion theory model of adoption and substitution for successive generations of high-technology products
Year of publication: |
1987
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Authors: | Norton, John A. |
Other Persons: | Bass, Frank M. (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 33.1987, 9, p. 1069-1086
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Subject: | Innovationsdiffusion | Innovation diffusion | Hochtechnologie | High technology | Theorie | Theory |
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