A disaggregated approach to establishing the antecedents and outcome of relationship quality in the South African banking industry
Year of publication: |
2021
|
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Authors: | Mostert, Pierre ; Theron, Eksteen ; Kruger, Jack |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 12.2021, 4, p. 317-337
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Subject: | banking industry | commitment | communication effectiveness | customer intimacy | disaggregated approach | loyalty | relationship investment | relationship quality | satisfaction | trust | Bank | Beziehungsmarketing | Relationship marketing | Südafrika | South Africa | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management |
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