A framework for understanding the evolution of relationship quality and the customer relationship development process
Year of publication: |
December 2016
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Authors: | Atorough, Peter ; Salem, Heba |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 21.2016, 4, p. 267-283
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Subject: | relationship quality | banking | financial services | relations development cycle | customer satisfaction | trust | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Finanzdienstleistung | Financial services | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Bank |
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