A discursive approach to entrepreneurial marketing : integrating academic and practice theory
Alex Maritz; Howard Frederick; Michael Valos
| Year of publication: |
2009/10
|
|---|---|
| Authors: | Maritz, Alex ; Frederick, Howard H. ; Valos, Michael |
| Published in: |
Small enterprise research : SER ; the Journal of SEAANZ. - Hamilton : Waikato Management School, ISSN 1175-0944, ZDB-ID 2497991-0. - Vol. 17.2009/10, 1, p. 74-86
|
| Subject: | Entrepreneurship | Entrepreneurship approach | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009154640