A dual-system approach to understanding "generation Y" decision making
Vijay Viswanathan; Varsha Jain
| Year of publication: |
2013
|
|---|---|
| Authors: | Viswanathan, Vijay ; Jain, Varsha |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 30.2013, 6, p. 484-492
|
| Subject: | Decision making | Dual-system approach | Generation Y | System 1 | System 2 | Entscheidung | Decision | Management-Informationssystem | Management information system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227349