Choosing and using mobile apps : a conceptual framework for Generation Y
Year of publication: |
2015
|
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Authors: | Jain, Varsha ; Viswanathan, Vijay |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 4, p. 295-309
|
Subject: | Generation Y | Mobile apps | India | Indien | Mobile Anwendung | Mobile application |
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