A dynamic capability view of marketing analytics : evidence from UK firms
Guangming Cao, Yanqing Duan, Alia El Banna
| Year of publication: |
2019
|
|---|---|
| Authors: | Cao, Guangming ; Duan, Yanqing ; El Banna, Alia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 76.2019, p. 72-83
|
| Subject: | Marketing analytics | Dynamic capability view | Marketing decision-making | Product development management | Sustained competitive advantage | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.08.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011990727