A dynamic marketing program for new convenience brands
Matti Urrila
| Year of publication: |
1975
|
|---|---|
| Authors: | Urrila, Matti |
| Publisher: |
Helsinki : Research Inst. for Business Economics |
| Subject: | Absatzpolitik | Innovation | Markenführung | Brand management | Marketingmanagement | Marketing management |
| Extent: | 96 S graph. Darst |
|---|---|
| Series: | Publications of the Helsinki Research Institute for Business Economics. - Helsinki, ZDB-ID 258509-1. - Vol. 41 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 94 - 96 |
| ISBN: | 951-699-063-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002952825