A dynamic model of advertising by the regulated firm
Year of publication: |
1996
|
---|---|
Authors: | Melese, François |
Other Persons: | Kaserman, David L. (contributor) ; Mayo, John W. (contributor) |
Published in: |
Journal of economics. - Wien [u.a.] : Springer, ISSN 0931-8658, ZDB-ID 635037-9. - Vol. 64.1996, 1, p. 85-106
|
Subject: | Werbung | Advertising | Regulierung | Regulation | Theorie | Theory |
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