Generic product advertising, spillovers, and market concentration
Year of publication: |
2008
|
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Authors: | Norman, George ; Pepall, Lynne ; Richards, Daniel Jay |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 90.2008, 3, p. 719-732
|
Subject: | Gemeinschaftswerbung | Werbung | Advertising | Werbewirkung | Advertising effects | Unternehmenskonzentration | Market concentration | Nachfrage | Demand | Regulierung | Regulation | Theorie | Theory |
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