A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Year of publication: |
2008
|
---|---|
Authors: | Erdem, Tülin ; Keane, Michael P. ; Sun, Baohong |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 27.2008, 6, p. 1111-1125
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | consumer choice under uncertainty | Bayesian learning | signaling | advertising and price as signals of quality | brand equity | pricing policy | dynamic choice |
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