A dynamic segmentation of U.S. women during the COVID-19 pandemic
Joshua M. Ackerman, Andrew Borinstein, Joel Kaji, John Bekier, Chase Wrinn, Tatiana Dockendorf
| Year of publication: |
2023
|
|---|---|
| Authors: | Ackerman, Joshua M. ; Borinstein, Andrew ; Kaji, Joel ; Bekier, John ; Wrinn, Chase ; Dockendorf, Tatiana |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 4, p. 1226-1240
|
| Subject: | consumer change | pandemic | preferences | segmentation | threat | Konsumentenverhalten | Consumer behaviour | USA | United States | Coronavirus | Epidemie | Epidemic | Frauen | Women | Marktsegmentierung | Market segmentation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12932 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325929