A factor analysis approach to measure the biased effects of retail fruit juice advertising
Year of publication: |
1995
|
---|---|
Authors: | Gao, X. M. |
Other Persons: | Lee, Jong-ying (contributor) |
Published in: |
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria. - Berlin : Springer, ISSN 0377-7332, ZDB-ID 519394-1. - Vol. 20.1995, 1, p. 93-107
|
Subject: | Werbung | Advertising | Alkoholfreies Getränk | Non-alcoholic beverage | Marktforschung | Market research | USA | United States |
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