A factor analytic study of black models in television commercials
Year of publication: |
1977
|
---|---|
Authors: | Hair, Joseph F. ; Solomon, Paul J. ; Bush, Ronald F. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 50.1977, 2, p. 208-215
|
Subject: | Werbung | Fernsehen | Schwarze Menschen | USA |
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