White consumer sales response to black models
[Von] Ronald F. Bush; Robert F. Gwinner and Paul J. Solomon
| Year of publication: |
1974
|
|---|---|
| Authors: | Bush, Ronald F. ; Gwinner, Robert F. ; Solomon, Paul J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 2, p. 25-29
|
| Subject: | Marktforschung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001965267