How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing
by Craig S. Rice
| Year of publication: |
1966
|
|---|---|
| Authors: | Rice, Craig S. |
| Publisher: |
Chicago [u.a.] : Dartnell |
| Subject: | Absatzplanung | Marktforschung | Markenartikel | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
| Extent: | 178 S 29 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Quelle |
| Language: | English |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000539373