Portfolio dynamics for customers of a multiservice provider
David A. Schweidel; Eric T. Bradlow; Peter S. Fader
| Year of publication: |
2011
|
|---|---|
| Authors: | Schweidel, David A. ; Bradlow, Eric T. ; Fader, Peter |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 57.2011, 3, p. 471-486
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Leistungsbündel | Bundling strategy | Kundenintegration | Customer integration | Markov-Kette | Markov chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988420