Are moderators of the customer satisfaction-repurchase intention relationship contingent on the service category? : an exploratory investigation
Year of publication: |
2015
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Authors: | Leisen Pollack, Birgit |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 4, p. 335-351
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Subject: | customer satisfaction | moderator | classification of services | repurchase intentions | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistung | Services | Dienstleistungssektor | Service industry |
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