A forecasting model to evaluate the profitability of price promotions
Year of publication: |
1988
|
---|---|
Authors: | Rinne, Heikki ; Geurts, Michael |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 33.1988, 3, p. 279-289
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Converging conflicting forecasting parameters in forecasting durable new product sales
Lawrence, Kenneth D., (1984)
-
How to make accurate market share forecasts with structural response models
Whitlark, David, (2002)
-
What to do when sales forecasts are not accurate enough
Geurts, Michael D., (2002)
- More ...