A framework for developing customer orientation in ticket sales organizations
Year of publication: |
2011
|
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Authors: | Smith, J. Garry ; Roy, Donald P. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 2, p. 93-102
|
Subject: | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople |
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