The impact of congruence in cause marketing campaigns for service firms
Year of publication: |
2010
|
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Authors: | Roy, Donald P. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 2/3, p. 255-263
|
Subject: | Dienstleistung | Services | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | USA | United States |
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