A framework for evaluating the business value of customer data in hospitality
Year of publication: |
2008
|
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Authors: | Piccoli, Gabriele |
Published in: |
Journal of hospitality & leisure marketing : the international forum for research, theory & practice. - Binghamton, NY : Haworth Press, ISSN 1050-7051, ZDB-ID 1344118-8. - Vol. 17.2008, 1/2, p. 4-29
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Subject: | Gastgewerbe | Hospitality industry | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Informationsmanagement | Information management |
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