A framework for implementing retail franchises internationally
Year of publication: |
2010
|
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Authors: | Thompson, Megan ; Stanton, John |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 6, p. 689-705
|
Subject: | Franchising | Internationaler Markteintritt | International market entry | Standortwahl | Location choice | Einzelhandel | Retail trade | Internationale Marktforschung | International marketing research |
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