A framework for intermediated online targeted advertising with banner ranking mechanism
Kai Li; Efosa C. Idemudia; Zhangxi Lin; Yang Yu
Year of publication: |
2012
|
---|---|
Authors: | Li, Kai ; Idemudia, Efosa C. ; Lin, Zhangxi ; Yu, Yang |
Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863-X. - Vol. 10.2012, 2, p. 183-200
|
Subject: | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Zielgruppe | Target group | Simulation |
Saved in:
Saved in favorites
Similar items by subject
-
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy, (2010)
-
Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H., (2007)
-
Targeting mit InVideo-Advertising
Reisig, Dominik, (2011)
- More ...
Similar items by person