Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Shiri Vivek, Cynthia Kazanis and Ingita Jain
| Year of publication: |
2019
|
|---|---|
| Authors: | Vivek, Shiri ; Kazanis, Cynthia ; Jain, Ingita |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 271-290
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Markenimage | Brand image | Marktforschung | Market research | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163389