A framework for partner engagement : episodes in the life of interorganizational partnerships
Year of publication: |
2022
|
---|---|
Authors: | Vivek, Shiri D. ; Dalela, Vivek ; Ahmed, Muhammad Sohail |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 4, p. 476-493
|
Subject: | Unternehmenskooperation | Inter-firm cooperation | Wettbewerbstheorie | Theory of competition | Führungskräfte | Managers | Befragung | Interview | USA | United States |
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