A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study
Year of publication: |
2007
|
---|---|
Authors: | Pirsch, Julie ; Gupta, Shruti ; Grau, Stacy |
Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 70.2007, 2, p. 125-140
|
Publisher: |
Springer |
Subject: | Corporate social responsibility | cause-related marketing | customer loyalty | satisfaction | stakeholder theory | skepticism |
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